Univision Ad Boasts (In English) About Beating NBC in February Sweeps

Deadline

 This has gotta sting for NBC. Univision is touting its fourth-place finish ahead of NBC in the February sweeps with a new ad you can watch below. It’s the first time the Spanish-language network has beaten NBC and the first time it has come in fourth place in an in-season sweep. Univision previously came in ahead of CBS in July of 2010 and 2012. NBC’s fifth place for February is quite a reversal of fortune for the Peacock network, which only a couple months ago won its first November sweeps since 2003.

 

http://www.deadline.com/2013/02/video-univision-ad-boasts-in-english-about-beating-nbc-in-february-sweeps-tv-ratings/

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